MY WORK WITH NIKE SB HIGHLIGHTS MY WORK AS A CREATIVE DIRECTOR AND TALENT. THIS VIDEO SHOWCASES THE LAUNCH OF THE HIGHLY COVETED NIKE SB JORDAN 4. ORIGINALLY DESIGNED FOR BASKETBALL AND RE-STRUCTURED AS A SKATEBOARD SNEAKER, I KNEW IT WAS IMPORTANT TO CREATE A RAW AND AUTHENTIC VIDEO THAT PAYS HOMAGE TO NEW YORK SKATEBOARD CULTURE WHILE FEATURING THE NEW SNEAKER.